infoabout











all     experiential     digital

PAVEL 
SHCHEPOCHKIN

A creative with 8 years of experience in advertising agencies, and expertise in campaigns, experiential projects, activations, and events. Working on a cross-border between digital and physical worlds.
CREATIVE
DIRECTOR









AGE
COUNTRY
STATE
SIGN
HEIGHT
BLOOD










27
RUSGER
BERLIN
ARIES
180
UNKNOWN

I create ideas and transfer them into 
the real world by creating memorable experiences. 
I place storytelling as a key for every concept.

Having experience in management, I know not only 
how to create ideas, but also how to arrange and manage a team. I have a broad network of creatives, including designers, copywriters, coders, and editors, with whom I can accomplish tasks of any difficulty.

My experience consists of working 
in a variety of industries such as fashion, music, technology, alcohol, automotive, and others, where 
I have proudly collaborated with top-tier clients.

In addition to all this, I run a small studio
called OUROBOROS. We make interactive
media installations, both commercial
and non-commercial.





agencies clients
STEREOTACTIC
BACK2WORK
DRUZHBA
FACES&LACES
SERVICEPLAN GROUP
AVANTGARDE GROUP
FREELANCE
ADIDAS
REDBULL
PORSCHE
BMW
IQOS
POLESTAR
EXEED

JÄGERMEISTER
NIKE
MILLER
H&M
PUMA
YOUTUBE
JETOUR

TUBORG
IKEA
G-SHOCK
CHANEL
LEICA
HEINEKEN
ROCKETBANK
SAMSUNG
ARKET
JBL
S7 AIRLINES
MILLER
SUPERSTEP
YANDEX
AND MORE






contact
EMAIL
TELEGRAM
PHONE
LINKEDIN
SOUNDCLOUD




Jagermeister
jagervibes
creative concept, production

online platform support, short video series
for JagerVibes YouTube channel production

Tuborg
TBRG open
creative support, production, script writing

sub-brand platform with own musical projects: collaborations, festivals, TV clips, videos,
and offline events

Heineken
POS
creative direction

POS campaign for football supporters at the public venues, website idea and design, merch collection and brand zone concept

cybee
startup launch
creative direction

full visual identity and website design for the pioneer cybersecurity startup  

superstep
cryptosneakers
creative direction

NFT series made with the best 3D artists
in the form of non-existing sneakers

leica
cine 1
creative direction, script writing

launch video for the new home projector,
idea for the stand at european tech exhebitions
G-SHOCKphoto sessions
creative production

photoshoot and social media launch for three campaigns:
G-SHOCK X EVERTHE8
G-SHOCK X Gorillaz
G-SHOCK X Mujuice

Signal festival
2021
creative strategy

nature lifecycle creative strategy of the festival that is broadcasted in the form of various eco activities

Team Spirit
rebranding
creative direction

rebranding concept of the e-sports team
and current winners of TI

back2work
rebranding
creative direction

agency rebranding with new visual style
and conceptual approach